Canadian born sustainable outerwear brand Wuxly has teamed up with none other than the Canadian rock legend, Bryan Adams, to release the limited edition capsule “BAD Collection”.
Let us be the first to tell you, it is bad to the bone – in the best way.
A mix of sustainable chic and rockstar grit, the collection features three beautifully crafted outerwear garments – the BAD Elk Parka, the Kingston and the BAD Hoodie. The details are subtle, the craftsmanship is top tier, and with a hidden guitar pick pocket –a nod to Adam’s rockstar style– no corner has been cut on this stellar collaboration.
To kick off the limited launch, on October 6th, the Toronto flagship Wuxly store hosted an exclusive fireside chat between the legendary fashion journalist Jeanne Beker, Wuxly CEO, James Yurichuk, and musical legend, Bryan Adams.
“Partnering with Bryan Adams on this collection has been a dream come true for our brand. Bryan’s vision and dedication to the process has been inspiring, to say the least”, shared Yurichuk.
Both BAD Collection jackets feature water repellent shells and interior linings made of 100% recyclable plastics. The jet-set rocker vibe meets animal free, bio-based insulated outerwear. The BAD Hoodie even features a subtle image of Bryan Adams infamous rocker high kick.
True to form, with Adam’s 30 year dedication to veganism, and Wuxly’s shared sustainability core values, this collaboration is truly a match made in Canadian rock heaven.
The BAD collection is now exclusively available at Wuxly.com.
